Digital Media Planner/Buyer

  • Marketing
  • New York, United States

Digital Media Planner/Buyer

Job description

Anchor, a global integrated creative/media agency, is hiring a full-stack Digital Media Planner to join our Soho-based New York City office. We are seeking a candidate with the right mix of experience, creativity and quantitative skills who thrives in a fast-paced, innovative environment for an opportunity to work on dynamic and challenging campaigns.

This opportunity is hybrid, with significant time spent assisting Sr. Media Planners and AMDs with media planning and strategy while executing programmatic, search and social campaigns. This role is critical to the success of campaigns and will work closely with the Media Strategy and Account teams to ensure results.


Job Responsibilities


  • Assist with onboarding and planning of clients and campaigns.
  • Plan, execute, and manage programmatic, social and search buys across multiple markets.
  • Support the planning, placement and measurement of online media for select clients and partners.
  • Analyze large datasets to draw meaningful insights and continually optimize campaign performance and strategy against KPIs and campaign objectives.
  • Regularly create reports that provide `campaign performance insights.
  • Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities
  • Responsible for end-to-end tracking of campaigns and testing across marketing initiatives.

Requirements

  • BA/BSc required, ideally with a quantitative and analytical focus.
  • 3-5 years of experience in digital media buying and/or planning, including:
    • Online direct marketing channels (DSPs - e.g. The Trade Desk, DBM, Google Search, Facebook etc)
    • Ad serving and tracking and capabilities (e.g. DCM/DFA)
  • Experience woking with pharma clients highly preferred.
  • Digital media buyer/planner experience at a media agency or brand preferred.
  • Proficient working with Microsoft Excel.
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment.
  • Excellent verbal and written communication skills; excels at working cross-functionally.
  • Contribute to weekly, monthly, and annual reporting needs and insights

About Anchor


Anchor is a New York City-based integrated creative agency founded in 2016. Today we are one of the fastest growing companies in the US (2019 #16 on Inc. 5000) and one of the fastest growing agencies in the world (#13 Ad Age 2019). We craft strategies and ideas and turn them into award-winning campaigns for some of the world's biggest brands.

At Anchor, we’ve married strategy, creativity, production, media and leading-edge innovation. End-to-end execution enables Anchor to create great work, at the speed of the marketplace, with a structure and synergistic capabilities that are designed for scale.


Currently, Anchor has approximately 150 employees, with offices in New York City, Los Angeles, Miami, Bogotá, Colombia and Santiago, Chile.

About Our Culture


While we’re a young agency, our founding partners and employees are born from the fires of a spectrum of industries; big agency, production, media and startups. Our convergent capabilities enable Anchor to function as a truly integrated agency. There is a ton of exciting stuff going on - from strategizing and creating award-winning ideas to shooting and producing short and long form content.


We are laid-back, work hard and play harder. We function more like a startup than a traditional ad agency. We promote openness and transparency. We are lean and mean. Every employee, regardless of role, has a voice. Anchor functions as a family and we embrace the unknown with a giant bear hug.


Benefits:


Competitive compensation

Fantastic health insurance

Dog-friendly office (for other dog + people friendly pups)

Company provided drinks and snacks

Regular company provided lunches and outings

Central Soho location

Profit Sharing